Sell hotel & hospitality in Stuttgart.

Stuttgart's hotel operating market in 2025 was robust in absolute terms but consolidating. The city of Stuttgart recorded around 4.53 million overnight stays in accommodation with ten or more beds, down 2.7% on 2024 yet 10.8% above the pre-pandemic 2019 level, with average stay of 1.9 nights and a domestic-to-foreign split of 71:29. Several months (January, April, May and October) set new records, with October the busiest month at 438,977 overnight stays, driven by the Cannstatter Wasen Volksfest, arena concerts and autumn trade fairs. Average bed occupancy nevertheless eased to 50.7% from 52.0% in 2024, reflecting both softening rate discipline and incoming supply. The leading international source markets were the USA and Switzerland, followed by France (the fastest grower at +12.7%), Austria and the Netherlands. Against a national backdrop of stable occupancy near 68%, ADR down about 1.8% to roughly EUR 117 and RevPAR down about 0.8% to EUR 78.8 (Germany figures), Stuttgart developed somewhat more weakly than the strongest Big-7 markets such as Munich. Demand remains anchored by Messe Stuttgart, the automotive and engineering corporate base (Mercedes-Benz, Porsche, Bosch) and a recovering leisure segment, but the market is squarely exposed to any automotive-sector downturn that would dampen mid-week and MICE room nights. Supply is the key near-term swing factor: the Scandic Stuttgart Europaviertel opened in December 2025 with 174 rooms, joining Premier Inn and other select-service product in the densifying Europaviertel/Hauptbahnhof quarter shaped by the Stuttgart 21 redevelopment, and further branded openings are planned through 2026-2028 alongside NeckarPark in Bad Cannstatt. National forecasts flag Stuttgart among markets with supply growth above 4%, implying occupancy pressure as new rooms are absorbed. On policy, Stuttgart will levy a EUR 3 per-person-per-night overnight tax from 1 July 2026, expected to raise up to EUR 10m annually, applying to hotels and private rentals with exemptions for minors and school groups; constitutional-court rulings have removed the main legal challenge. For operators and lessors, the picture is one of resilient but no-longer-growing demand, intensifying rate competition from new branded supply, and a modest new cost layer from the bed tax. Upside lies in the strong events calendar, record international leisure, the repositioning of tired independents to branded select-service, and the improved connectivity that Stuttgart 21 brings to the central demand catchment.

occupancy pct: 50.7 % average bed occupancy (city of Stuttgart, 2025); available beds: 24,221 beds available (city of Stuttgart, July 2025); germany adr eur: 117 EUR ADR (GERMANY national average, FY2025, -1.8% yoy); overnight stays: 4,530,000 overnight stays (city of Stuttgart, accommodation 10+ beds, 2025).